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Scooby-Doo is an American animated media franchise based on an animated television series launched in 1969 and continued through several derivative media. Writers Joe Ruby and Ken Spears created the original series, Scooby-Doo, Where Are You!, for Hanna-Barbera Productions. This Saturday-morning cartoon series featured teenagers Fred Jones, Daphne Blake, Velma Dinkley, and Shaggy Rogers, and their talking Great Dane named Scooby-Doo, who solve mysteries involving supposedly supernatural creatures through a series of antics and missteps.

Since the late 1990s, both Scooby-Doo and MGM's The Wizard of Oz (1939) are owned by Warner Brothers, allowing for several Oz parodies to take place in the Scoobyverse, using the likenesses and occasionally the music of the 1939 film.

"Scooby's Trip to Ahz," a 7-minute sketch has Scooby-Doo dreaming that he is the Cowardly Lion, Shaggy Rogers is the Scarecrow, and Scrappy Doo is the Tin Man. They land in Oz from a cyclone and meet the Yellow Brick Toad, the Wicked Witch of the North-by-Southeast, a flying monkey, and the Wizard, with a brief visit to the poppy field. This episode debuted on January 17, 1981, at a time when the franchise had moved away from mystery and was focusing on outright fantasy adventures. As the Warner-Hanna-MGM merger had not happened yet, the Oz characters had to be drawn generically rather than in their 1939 likenesses. This episode is not known to be on home video.

"A Scooby-Doo Halloween" (2003) in What's New, Scooby-Doo? season 2 involves an army of criminals dressed as Scarecrows. Scooby and Shaggy infiltrate this army in an elaborate sight gag parodying the infiltration of the Winkie Guards. This episode has been released on several different home video editions.

The characters frequently attend cosplay events that include Oz teams.

"Come out, come out, wherever you are" is often spoken by Daphne and/or Velma to the terrified Shaggy and Scooby.

Scooby and Shaggy often say "I don't think we're in Kansas anymore" or a variation thereof when encountering a new obstacle.

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