Magic Land or Goodvinia is the alternative version of the Land of Oz created by Russian author Alexander Volkov in his six books, and developed further by Volkov's followers and imitators. The Magic Land shows a broad range of similarities with (and divergences from) L. Frank Baum's original vision of Oz. In both can be found an Emerald City, a Powder of Life, and little girl heroine from Kansas. The same core grouping of characters and elements exists in both, usually under different names:
- Dorothy Gale = Ellie Smith
- Toto = Totoshka
- Wizard of Oz = James Goodwin
- Scarecrow = Strasheela, or Strashila
- Tin Woodman = the Iron Woodman or Iron Woodcutter
- Cowardly Lion = the Cowardly Lion
- Wicked Witch of the East = Gingema
- Wicked Witch of the West = Bastinda
- Glinda = Stella
- Munchkin Country = Blue Land
- Gillikin Country = Violet Land
- Soldier with the Green Whiskers = Din Gior
- Guardian of the Gates = Faramant the Guardian of the Gates
- Queen of the Field Mice = Ramina, Queen of the Field Mice
- Cap'n Bill = Charlie Black
- Nome Kingdom = Underground Land
- Nomes = Ore-Diggers
- Forbidden Fountain = Sacred Spring
- Water of Oblivion = Soporific Water
- Quox = Oyho
The continuing villain Urfin Jus is something of a blend of the Nome King with Ugu the Shoemaker. As Baum introduces subsidiary girl heroines — Betsy Bobbin and Trot — so Ellie has a younger sister Annie. Volkov's Violet Land is in the West, instead of the North as in Oz.